
Orama is an AI research lab focused on enhancing the customer-vendor relationship, starting with the product discovery and shopping experience. Their core product allows users to describe their needs and receive assistance in finding products, integrating this into branded web and app experiences. This provides customers with a better product discovery experience while capturing valuable insights about user needs and behavior in real-time. Orama differentiates itself through its proprietary middleware, including bespoke database and prompt chaining, enabling a tight iteration loop for performance and quality. They offer features like semantic search, automatic embeddings, and AI quality checks to prevent hallucinations. The company also provides powerful analytics to understand product strengths and weaknesses, and enables personalized user experiences by driving conversations based on user personas. Orama is backed by top investors and executives.

Orama is an AI research lab focused on enhancing the customer-vendor relationship, starting with the product discovery and shopping experience. Their core product allows users to describe their needs and receive assistance in finding products, integrating this into branded web and app experiences. This provides customers with a better product discovery experience while capturing valuable insights about user needs and behavior in real-time. Orama differentiates itself through its proprietary middleware, including bespoke database and prompt chaining, enabling a tight iteration loop for performance and quality. They offer features like semantic search, automatic embeddings, and AI quality checks to prevent hallucinations. The company also provides powerful analytics to understand product strengths and weaknesses, and enables personalized user experiences by driving conversations based on user personas. Orama is backed by top investors and executives.
Product: Developer-focused search & AI answers platform (vector DB, full-text & hybrid search, RAG)
Founding year: 2023
Founders: Issac Roth (CEO), Michele Riva (CTO), Angela Angelini (CDO)
Notable tech: Proprietary middleware, embeddings, prompt chaining, LLM monitoring
Product discovery, semantic search, and retrieval-augmented generation for developer-facing applications.
2023
Search / AI infrastructure
“Backed by top investors”