
Optimal Strategix Group (OSG) is a technology company specializing in PaaS and SaaS products and tech-enabled services that provide real-time customer experience analytics and actionable diagnostics. Their proprietary ASEMAPTM and OSG Analytics platforms use AI and machine learning to analyze large datasets, predict customer behavior, and personalize engagement to drive sales growth. OSG serves diverse industries including MedTech, Pharma & Healthcare, Consumer Goods, Retail, Financial, Energy, Entertainment, and Government. Their solutions streamline product R&D, digital transformation, customer journey mapping, and healthcare management, helping clients innovate and optimize customer-centric strategies with secure, compliant data handling.

Optimal Strategix Group (OSG) is a technology company specializing in PaaS and SaaS products and tech-enabled services that provide real-time customer experience analytics and actionable diagnostics. Their proprietary ASEMAPTM and OSG Analytics platforms use AI and machine learning to analyze large datasets, predict customer behavior, and personalize engagement to drive sales growth. OSG serves diverse industries including MedTech, Pharma & Healthcare, Consumer Goods, Retail, Financial, Energy, Entertainment, and Government. Their solutions streamline product R&D, digital transformation, customer journey mapping, and healthcare management, helping clients innovate and optimize customer-centric strategies with secure, compliant data handling.
Founded: 2008
Headcount: Approximately 95 employees
Core product: AI/ML customer analytics platforms (ASEMAP™ and OSG Analytics)
Industry focus: Pharma/MedTech, Consumer Goods, Retail, plus others
Last disclosed funding: Convertible note — July 2016
Customer analytics and marketing technology for optimizing customer engagement and sales growth.
2008
Customer analytics / Marketing technology
Last disclosed funding event per company profiles