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Optifi
Your Shopify store’s pricing, optimized on autopilot. Maximize profits effortlessly.
Optifi
Your Shopify store’s pricing, optimized on autopilot. Maximize profits effortlessly.
TL;DR
What they do: Scientific pricing platform and managed services for e‑commerce (Shopify-focused) using causal ML and Bayesian experimentation
Founders: Prof. Dan Franks (Co‑founder & CEO) and Dr Jordan Hart (Co‑founder & CTO)
HQ / Registration: Registered in England & Wales (Causa Ltd t/a Optifi); office in York, UK
Team size: Approximately 6 employees
Investor/backer signals: Displays Twinpath and York Angels as backers
Company Overview
Problem Domain
E‑commerce pricing optimisation
Industry
E‑commerce / Pricing SaaS
Funding Track Record
Investor Signal
“Displays Twinpath and York Angels as backers”
Founders
What we do
Join the Team
Startup jobs. A lot of them.
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