OpenWardrobe
OpenWardrobe is a digital wardrobe and styling platform that empowers users to make sustainable fashion choices effortlessly. It offers a free app where users can upload and organize their wardrobe, receive AI-generated outfit ideas, and track clothing usage to promote mindful dressing and reduce waste. The platform features LolaAI, an AI stylist and shopping copilot that personalizes outfit recommendations and helps users shop smarter by integrating with over 200 stores. OpenWardrobe also supports wardrobe sharing, clothing repair services, resale listing, personalized color analysis, and styling guides tailored to body shapes. The company operates on a freemium model with premium memberships for additional features, targeting fashion-conscious individuals seeking sustainable and organized wardrobe management.
OpenWardrobe
OpenWardrobe is a digital wardrobe and styling platform that empowers users to make sustainable fashion choices effortlessly. It offers a free app where users can upload and organize their wardrobe, receive AI-generated outfit ideas, and track clothing usage to promote mindful dressing and reduce waste. The platform features LolaAI, an AI stylist and shopping copilot that personalizes outfit recommendations and helps users shop smarter by integrating with over 200 stores. OpenWardrobe also supports wardrobe sharing, clothing repair services, resale listing, personalized color analysis, and styling guides tailored to body shapes. The company operates on a freemium model with premium memberships for additional features, targeting fashion-conscious individuals seeking sustainable and organized wardrobe management.
TL;DR
Product: AI-enabled digital wardrobe app with LolaAI stylist and browser extension
Business model: Freemium consumer app with optional paid Premium membership
Headquarters: Redwood City, California
Founders: Julia K. Dietmar (Co‑Founder & CEO), Julius Dietmar (Co‑Founder & CTO)
Funding: One Pre-Seed round announced Feb 1, 2023 (details obfuscated)
Company Overview
Problem Domain
Consumer fashion tech focused on wardrobe organization, outfit planning, sustainability and resale/repair workflows.
Founded
2021
Industry
Consumer / Fashion Tech
Funding Track Record
Round listed on Crunchbase; financial details and investor names are obfuscated