Open
Open is a software company focused on helping restaurants grow their direct online sales through a comprehensive platform that includes online ordering, a native mobile app, a marketing engine, and real-time customer support. The platform is designed by restaurateurs for restaurateurs, offering features such as real-time delivery tracking, loyalty programs, and seamless POS integration without additional hardware. Open's business model is based on charging a 5% service fee to diners placing orders, while the core software is free for restaurants. The company is backed by Sequoia Capital and has powered thousands of restaurants, with a team that includes former DoorDash employees and founders with deep restaurant industry experience. Open emphasizes ease of use, fast deployment, and a marketing assistant that automates growth campaigns, SMS and push notifications, and abandoned cart reminders, helping restaurants increase sales and customer retention.
Open
Open is a software company focused on helping restaurants grow their direct online sales through a comprehensive platform that includes online ordering, a native mobile app, a marketing engine, and real-time customer support. The platform is designed by restaurateurs for restaurateurs, offering features such as real-time delivery tracking, loyalty programs, and seamless POS integration without additional hardware. Open's business model is based on charging a 5% service fee to diners placing orders, while the core software is free for restaurants. The company is backed by Sequoia Capital and has powered thousands of restaurants, with a team that includes former DoorDash employees and founders with deep restaurant industry experience. Open emphasizes ease of use, fast deployment, and a marketing assistant that automates growth campaigns, SMS and push notifications, and abandoned cart reminders, helping restaurants increase sales and customer retention.
TL;DR
Sector: AI-driven restaurant software (direct ordering, CRM, marketing)
Business model: Charges diners a 5% service fee; core software free for restaurants
Founders: Georgee Jacobs (CEO) and Jeff Han (CTO)
Investors: Sequoia Capital (identified as lead)
Employees: 16
Company Overview
Problem Domain
Reducing restaurants' reliance on third-party marketplaces and improving direct sales and customer retention.
Industry
Restaurant software / Hospitality technology
Funding Track Record
Crunchbase identifies a Series A with Sequoia as lead; public entries obscure specific round amounts.
Investor Signal
“Sequoia Capital lead investor”