Onton
Onton helps shoppers find home decor and furniture by letting them search with natural language, images, or both. It combines knowledge graphs, large language models, and visual search to index products across thousands of e-commerce sites. The product is a consumer-facing search engine focused on home furnishings and decor. Onton emphasizes SEO-friendly listings and an ad-free experience to surface relevant matches without sponsored results.
Onton
Onton helps shoppers find home decor and furniture by letting them search with natural language, images, or both. It combines knowledge graphs, large language models, and visual search to index products across thousands of e-commerce sites. The product is a consumer-facing search engine focused on home furnishings and decor. Onton emphasizes SEO-friendly listings and an ad-free experience to surface relevant matches without sponsored results.
TL;DR
What they do: Multimodal e-commerce search and discovery for home furnishings and decor (text + image)
Founded: 2022
Headquarters: San Francisco, California
Founders: Alex Gunnarson and Zach Hudson
Funding: Pre-Seed; ~ $9.3M reported in one source and ~ $10M referenced elsewhere
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Company Overview
Problem Domain
E-commerce product search and interior-design discovery for home furnishings and decor
Founded
2022
Industry
Software Development
Tech Stack
Funding Track Record
Pre-Seed round announced Oct 3, 2023 (multiple investors listed across profiles)
7500000
Round reported on Nov 26, 2025 that brought total funding to approximately $10M
Investor Signal
โInvestors include Frontier Venture Capital, Umami Capital, Hustle Fund, Half Court Ventures, 43, VITALIZE Venture Capital, Footwork, Half Court Ventures, Liquid 2 Ventures, Parable VC, Umami Capital, VITALIZE Venture Capital, Frontier Venture Capitalโ