
Onsights provides ecommerce analytics technology that tracks and analyzes shopper behavior throughout their entire journey using existing camera systems without requiring new hardware. Their AI-powered platform offers detailed insights beyond basic foot traffic, enabling retailers and property operators to optimize store layouts, marketing, events, and advertising effectiveness while ensuring privacy compliance with CCPA and GDPR. The solution targets brick-and-mortar retail environments, delivering actionable data to improve shopper engagement, cross-shopping, and revenue for operators, tenants, and consumer packaged goods partners.

Onsights provides ecommerce analytics technology that tracks and analyzes shopper behavior throughout their entire journey using existing camera systems without requiring new hardware. Their AI-powered platform offers detailed insights beyond basic foot traffic, enabling retailers and property operators to optimize store layouts, marketing, events, and advertising effectiveness while ensuring privacy compliance with CCPA and GDPR. The solution targets brick-and-mortar retail environments, delivering actionable data to improve shopper engagement, cross-shopping, and revenue for operators, tenants, and consumer packaged goods partners.
Headquarters: Minnetonka, Minnesota, United States
Founded: 2019
Product: AI-driven analytics that uses existing camera systems to map shopper journeys (CCPA/GDPR-compliant)
Employees (approx.): 27
Total funding: USD 15,490,000 (last round: Series A, Aug 2021)
Brick-and-mortar retail and property management analytics
2019
Retail analytics / Computer vision
Last reported round Aug 2021
“Investors named in public profiles include New North Ventures, Keith Masback; earlier round investors listed include Staubli, Moneta Ventures and Growth Factory.”