Oculid
Oculid offers advanced eye tracking technology for smartphones. We provide an easy and remote testing solution for market and UX research teams to measure visual attention and engagement. Our platform allows you to test digital products, ad campaigns and packaging on mobile phones using the selfie camera. Our data analysis shows how a design performs and which design elements can be optimized. Oculid’s testing platform is easy to use, remote and reliable. It allows research teams to conduct studies anywhere in the world, directly on participants' mobile devices at the comfort of their home, and get in-lab quality insights at a fraction of the cost.
Oculid
Oculid offers advanced eye tracking technology for smartphones. We provide an easy and remote testing solution for market and UX research teams to measure visual attention and engagement. Our platform allows you to test digital products, ad campaigns and packaging on mobile phones using the selfie camera. Our data analysis shows how a design performs and which design elements can be optimized. Oculid’s testing platform is easy to use, remote and reliable. It allows research teams to conduct studies anywhere in the world, directly on participants' mobile devices at the comfort of their home, and get in-lab quality insights at a fraction of the cost.
TL;DR
Product: Smartphone-based eye-tracking platform using the front-facing (selfie) camera
Use cases: Remote market and UX research for measuring visual attention and engagement
Headquarters: Berlin, Germany
Founded: 2018
Funding stage: Seed (reported Jan 20, 2021)
Company Overview
Problem Domain
Remote measurement of visual attention and engagement for market research and UX testing
Founded
2018
Industry
Market research / UX research / Computer vision
Funding Track Record
Amount not publicly disclosed