OBT Live
OBT Live is a technology company specializing in AI-powered LiveOps platforms that enhance user engagement through real-time data insights and hyper-personalized experiences. Their business model focuses on delivering a comprehensive LiveOps service including strategic planning, rapid deployment, seamless integration, and continuous optimization to maximize customer engagement and revenue growth. The company serves clients across retail, leisure, media, and sports sectors, leveraging gamification and in-service purchases to reduce customer churn. With a global team and certified Microsoft Azure and Data experts, OBT Live positions itself as a leader in customer engagement technology, supported by partnerships and recognition such as Microsoft Data & AI Solution Designation.
OBT Live
OBT Live is a technology company specializing in AI-powered LiveOps platforms that enhance user engagement through real-time data insights and hyper-personalized experiences. Their business model focuses on delivering a comprehensive LiveOps service including strategic planning, rapid deployment, seamless integration, and continuous optimization to maximize customer engagement and revenue growth. The company serves clients across retail, leisure, media, and sports sectors, leveraging gamification and in-service purchases to reduce customer churn. With a global team and certified Microsoft Azure and Data experts, OBT Live positions itself as a leader in customer engagement technology, supported by partnerships and recognition such as Microsoft Data & AI Solution Designation.
TL;DR
Headquarters: Liverpool, UK
Founded: c.2023
Core product: AI-powered LiveOps customer engagement (Engage AI, ScreenFlow AI)
Stage / Funding: Series A (Jun 5, 2025) ~£2.25M
Team size: Approximately 24 employees
Company Overview
Problem Domain
Real-time customer engagement, LiveOps, personalization, gamification and in-service monetisation for consumer-facing brands.
Founded
2023
Industry
Software-enabled services / Customer engagement technology
Tech Stack
Funding Track Record
£2.25M
Round announced to scale AI-powered customer engagement and support hiring, product and expansion.
Investor Signal
“Praetura Ventures / NPIF II led the Series A”