Observa
Observa is an AI-powered auditing platform that helps CPG brands and brick-and-mortar retailers track the performance of in-store sales and marketing efforts in real-time. Our platform lets you see what your customers see at the point of purchase. Actionable insights help you overcome challenges before they negatively affect the bottom line.
Observa
Observa is an AI-powered auditing platform that helps CPG brands and brick-and-mortar retailers track the performance of in-store sales and marketing efforts in real-time. Our platform lets you see what your customers see at the point of purchase. Actionable insights help you overcome challenges before they negatively affect the bottom line.
TL;DR
Product: AI-powered retail auditing and merchandising platform for CPG brands and brick-and-mortar retailers
Founded / HQ: Founded 2015; headquartered in Seattle, Washington
Team size: 43 employees
Funding: Total reported funding $3,080,000 (latest: Convertible Note, 2020-12-31)
Investors: Reportedly backed by 3 investors, including Bill Bryant and Paul Mikesell
Company Overview
Problem Domain
Retail execution and shelf visibility for CPG brands and brick-and-mortar retailers
Founded
2015
Industry
Consumer packaged goods (CPG) and brick-and-mortar retail
Tech Stack
Funding Track Record
Most recent reported funding round per Crunchbase listings.
$725,000
Reported $725K round cited in Crunchbase-linked coverage.
Investor Signal
“Backed by individual investors including Bill Bryant and Paul Mikesell; 3 investors reported”