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Observa
Observa is an AI-powered auditing platform that helps CPG brands and brick-and-mortar retailers track the performance of in-store sales and marketing efforts in real-time. Our platform lets you see…
Observa
Observa is an AI-powered auditing platform that helps CPG brands and brick-and-mortar retailers track the performance of in-store sales and marketing efforts in real-time. Our platform lets you see…
TL;DR
What they do: AI-powered auditing platform delivering real-time in-store visibility and execution for CPG brands and retailers
Headquarters: Seattle
Founders / leadership: Hugh Holman (CEO & Co‑Founder), Erik Chelstad (CTO & Co‑Founder)
Employees (approx.): 43
Known funding: Total disclosed ≈ $3.08M; multiple early-stage rounds and convertible note activity
Company Overview
Problem Domain
Retail execution, in-store visibility, and merchandising/stock auditing for CPG brands and retailers.
Industry
Retail technology; CPG analytics
Funding Track Record
$580,000
Dealroom entry
$230,000
Dealroom entry
$250,000
Dealroom entry
$300,000
Dealroom entry
Investor Signal
“Three investors reported, including Bill Bryant and Paul Mikesell”
Founders
What we do
Join the Team
Startup jobs. A lot of them.
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