
Oracle acquired Nor1 on November 18, 2020, to enhance its OPERA Cloud Suite with Nor1's Merchandising platform. This platform uses AI and machine learning to offer personalized deals to hotel guests, aiming to boost engagement, revenue, and loyalty. Nor1's solutions are built on a core platform that includes a decision engine and operational processes, enabling hotels to improve guest stays and revenue. With over 4,000 installations globally, Nor1 provides enterprise-scale products and services designed to maximize offer conversion and profitability for hotel companies.

Oracle acquired Nor1 on November 18, 2020, to enhance its OPERA Cloud Suite with Nor1's Merchandising platform. This platform uses AI and machine learning to offer personalized deals to hotel guests, aiming to boost engagement, revenue, and loyalty. Nor1's solutions are built on a core platform that includes a decision engine and operational processes, enabling hotels to improve guest stays and revenue. With over 4,000 installations globally, Nor1 provides enterprise-scale products and services designed to maximize offer conversion and profitability for hotel companies.
Acquired: Oracle acquired Nor1 in November 2020
Product: AI/ML-powered hospitality merchandising and upsell platform (PRiME, eStandby Upgrade)
Scale: Over 4,000 installations globally
Founded / HQ: Founded 2004; Santa Clara, California
Helping hotels monetize guest interactions through personalized upsell offers and dynamic merchandising.
2004
Hospitality technology
$9,000,000
Series B reported to bring total funding to nearly $18M at the time
29100000.00
Last funding date listed in company snapshot data
“Reported investors include SAP Concur, Accel Partners, and Goldman Sachs”