
NIL Valuation is an analytics platform designed to help brands optimize their college-athlete sponsorships. By leveraging over 35 data points, the platform evaluates key metrics such as engagement ratings and Google search volume, enabling brands to make informed decisions about which student-athletes to sponsor. The use of machine learning allows for predictive insights into team exposure and audience demographics, positioning NIL Valuation as a critical tool in the competitive NIL landscape. With features like NIL Deal Tracker and Competitor Analysis, the platform empowers brands to maximize their advertising dollars and align with the right athletes effectively.

NIL Valuation is an analytics platform designed to help brands optimize their college-athlete sponsorships. By leveraging over 35 data points, the platform evaluates key metrics such as engagement ratings and Google search volume, enabling brands to make informed decisions about which student-athletes to sponsor. The use of machine learning allows for predictive insights into team exposure and audience demographics, positioning NIL Valuation as a critical tool in the competitive NIL landscape. With features like NIL Deal Tracker and Competitor Analysis, the platform empowers brands to maximize their advertising dollars and align with the right athletes effectively.
What they do: B2B SaaS analytics platform that evaluates college-athlete sponsorship and marketability
Headquarters: Columbus, Ohio, United States
Funding: Pre-seed; total reported funding US$30,000 (last round date 2023-03-01)
Investor signal: Roger Bryan listed as a pre-seed investor
Brands need reliable, data-driven ways to evaluate and compare college-athlete sponsorship opportunities (NIL) to maximize marketing ROI.
B2B SaaS; sports/NIL analytics
30000.00
“Roger Bryan listed as a pre-seed investor”