
NewsGuard is a leader in information reliability, providing data, analysis, and journalism to help enterprises and consumers identify trustworthy information online. Founded by Steven Brill and Gordon Crovitz, the company employs trained journalists to assess the reliability of over 35,000 online sources, covering more than 95% of news engagement. Their products include News Reliability Ratings, Misinformation Fingerprints, and an AI Safety Suite, all designed to combat misinformation and enhance media literacy. With over 6.9 million data points collected since its launch in 2018, NewsGuard serves a diverse clientele, including AI companies, search engines, and news aggregators, ensuring safe advertising and reliable information dissemination.

NewsGuard is a leader in information reliability, providing data, analysis, and journalism to help enterprises and consumers identify trustworthy information online. Founded by Steven Brill and Gordon Crovitz, the company employs trained journalists to assess the reliability of over 35,000 online sources, covering more than 95% of news engagement. Their products include News Reliability Ratings, Misinformation Fingerprints, and an AI Safety Suite, all designed to combat misinformation and enhance media literacy. With over 6.9 million data points collected since its launch in 2018, NewsGuard serves a diverse clientele, including AI companies, search engines, and news aggregators, ensuring safe advertising and reliable information dissemination.
Founded: March 2018
Founders / Leaders: Steven Brill and Gordon Crovitz (co-CEOs and co-Editors-in-Chief)
Core product: Human-curated news reliability ratings and 'Nutrition Labels'
Customers / use cases: Licenses to platforms, advertisers, AI companies, search engines, and news aggregators
Known funding: Seed $6M (announced Mar 6, 2018) led by Publicis Groupe
Misinformation detection, media reliability, and information safety for platforms and advertisers.
2018
Information reliability / Media technology
$6,000,000
Reported seed round with a syndicate of roughly 18 investors
“Strategic media and institutional backers including Publicis Groupe, Cox Investment Holdings, John S. & James L. Knight Foundation, and individual investors such as Jules Kroll and Tom Glocer”