
Neuralya is a cutting-edge company that leverages innovative neuro-technologies and artificial intelligence for marketing. Their core mission is to analyze and capture real-time customer reactions to provide deep insights into customer experiences. By understanding customer emotions and sentiments, Neuralya enables businesses to tailor their marketing strategies with data-driven precision, aiming to make every brand interaction memorable and foster lasting customer relationships. Their services include customer experience design and testing (Neuralya Lab), in-store customer engagement and location intelligence (Neuralya Live), tailored marketing solutions for healthcare (Neuralya Health), branding and design (Neuralya Design), advertising strategy and lead generation (Neuralya Adv), and data analysis services (Neuralya Data Analysis). The company was founded by Gianmarco Troia, CEO of Qwince.

Neuralya is a cutting-edge company that leverages innovative neuro-technologies and artificial intelligence for marketing. Their core mission is to analyze and capture real-time customer reactions to provide deep insights into customer experiences. By understanding customer emotions and sentiments, Neuralya enables businesses to tailor their marketing strategies with data-driven precision, aiming to make every brand interaction memorable and foster lasting customer relationships. Their services include customer experience design and testing (Neuralya Lab), in-store customer engagement and location intelligence (Neuralya Live), tailored marketing solutions for healthcare (Neuralya Health), branding and design (Neuralya Design), advertising strategy and lead generation (Neuralya Adv), and data analysis services (Neuralya Data Analysis). The company was founded by Gianmarco Troia, CEO of Qwince.
Headquarters: Milan and Palermo, Italy
Sector: Neuromarketing / marketing technology
Core offering: Biometric + AI customer experience measurement and in-store intelligence
Founder / CEO: Gianmarco Troia
Employee count (reported): 6
Measuring and interpreting customers' emotional and attentional responses across channels to inform marketing, retail, and healthcare communications.
Neuromarketing; Marketing technology; Customer experience analytics
Listed as a Pre-Seed round with Hatcher+ noted as an investor; participation in Fashion Technology Accelerator (FTA) also recorded.
“Participated in accelerator/portfolio programs including Fashion Technology Accelerator (FTA) and Hatcher+”