Native AI

Native AI is an always-on market intelligence platform that leverages Generative AI to understand and predict consumer preferences and behaviors. Founded in 2019, the company aims to provide enterprises with instant access to consumer truths, reducing research timelines by up to 90%. Their core offering is the creation of millions of AI-powered 'digital twins' – proxies for real consumers that simulate behavior, allowing businesses to test messages, forecast reactions, and optimize strategies in real time. This approach eliminates the reliance on traditional, slower methods like custom panels and surveys, enabling companies to make data-driven decisions with greater accuracy and speed. Native AI focuses on scaling human understanding at the speed of AI, helping businesses improve products, customer experiences, and marketing efforts.