Naming Matters
Naming Matters is a patented Brand Automation Platform that streamlines the creation and vetting of new names and brands. It utilizes advanced algorithms, natural language processing, and data visualization to help users quickly identify and eliminate problematic names, saving time and money in the naming process. With a focus on creativity and efficiency, the platform is designed for businesses looking to establish unique and defensible brand identities. The service is particularly beneficial for startups and companies undergoing rebranding, providing insights that can prevent costly trademark disputes.
Naming Matters
Naming Matters is a patented Brand Automation Platform that streamlines the creation and vetting of new names and brands. It utilizes advanced algorithms, natural language processing, and data visualization to help users quickly identify and eliminate problematic names, saving time and money in the naming process. With a focus on creativity and efficiency, the platform is designed for businesses looking to establish unique and defensible brand identities. The service is particularly beneficial for startups and companies undergoing rebranding, providing insights that can prevent costly trademark disputes.
TL;DR
Product: Patented Brand Automation Platform for creating, screening, and vetting company/product/brand names with trademark/conflict signals visualized.
Founder: SB Master (spin-off from naming firm Master-McNeil).
Tech: Natural language processing, machine learning, phonetic-similarity algorithms, big data, and data visualization.
Coverage: Search across U.S., E.U. (27 countries), U.K., Canada, plus social media handles and URLs; datasets updated daily.
Business model: Subscription tiers (Free tier; Standard $129/month for 15 names; Professional $299/month for unlimited).
Operates as TMViz®, Inc., dba Naming Matters.
Company Overview
Problem Domain
Trademark and name-availability screening for company, product, service, and brand names.
Industry
Brand/trademark search and name-creation tooling
Tech Stack
Funding Track Record
Investor Signal
“Product development enabled by subscriber/paid-user revenue together with the company’s own investment (no external investors disclosed on public site materials).”