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Magnite is the world's largest independent sell-side advertising company, empowering top media owners to connect with advertisers on their terms. With a global presence and deep market knowledge, Magnite offers comprehensive solutions across all advertising formats including streaming, online video, display, and audio. They differentiate themselves by being independent of any parent company, ensuring their clients' interests drive decision-making regarding privacy, brand safety, and transparency. Magnite's technology and expertise provide buyers with global scale, advanced brand protection, and access to premium audiences. They achieve significant traction with 157 million unique households reached via ad-supported streaming TV, 90%+ of programmatic supply in the U.S., and 4.7 billion daily impressions globally.
N Toggle
Magnite is the world's largest independent sell-side advertising company, empowering top media owners to connect with advertisers on their terms. With a global presence and deep market knowledge, Magnite offers comprehensive solutions across all advertising formats including streaming, online video, display, and audio. They differentiate themselves by being independent of any parent company, ensuring their clients' interests drive decision-making regarding privacy, brand safety, and transparency. Magnite's technology and expertise provide buyers with global scale, advanced brand protection, and access to premium audiences. They achieve significant traction with 157 million unique households reached via ad-supported streaming TV, 90%+ of programmatic supply in the U.S., and 4.7 billion daily impressions globally.
TL;DR
Business: Algorithm-driven programmatic advertising platform
Status: Acquired by Rubicon Project on Jul 17, 2017
Founders: Adam Soroca (Co-founder/CEO), Ben Gordon (Co-founder/CTO)
Company Overview
Problem Domain
Programmatic advertising and ad-tech
Industry
Advertising / Ad Tech
Funding Track Record
$38.5M
Acquired by Rubicon Project for approximately $38.5M