Mybrana
Mybrana is a technology company specializing in augmented reality advertising, offering innovative AR Face and Place ads that engage users through interactive brand experiences. Their proprietary game engine with artificial intelligence enables real-time facial recognition and 3D location mapping to integrate interactive digital content on natural markers like faces and city locations. This technology drives higher brand awareness and purchase intent by allowing users to play AR games and share experiences socially. Mybrana serves advertisers and app publishers with a monetization platform featuring premium eCPMs and high fill rates, working with Fortune 500 brands and trusted DSPs to deliver high-impact AR ads that enhance app experiences and maximize revenue.
Mybrana
Mybrana is a technology company specializing in augmented reality advertising, offering innovative AR Face and Place ads that engage users through interactive brand experiences. Their proprietary game engine with artificial intelligence enables real-time facial recognition and 3D location mapping to integrate interactive digital content on natural markers like faces and city locations. This technology drives higher brand awareness and purchase intent by allowing users to play AR games and share experiences socially. Mybrana serves advertisers and app publishers with a monetization platform featuring premium eCPMs and high fill rates, working with Fortune 500 brands and trusted DSPs to deliver high-impact AR ads that enhance app experiences and maximize revenue.
TL;DR
Core offering: In-app AR advertising and monetization platform (SDK for publishers)
Ad formats: AR, display, rich media, full-screen vertical
Claimed monetization benefits: Premium eCPMs and high fill rates
Founding / HQ: Founded October 2012; operates as Mybrana Network, SL in Vitoria-Gasteiz, Spain
Company Overview
Problem Domain
App monetization and mobile advertising
Founded
2012
Industry
Advertising / AdTech