Mustard
Mustard offers AI-powered motion analysis and personalized instruction for athletes in golf and baseball. Their platform leverages data from legendary coach Tom House and top athletes to provide detailed swing analysis, identify areas for improvement, and deliver customized training plans. The service is accessible via mobile app, with a subscription model for premium features. Notable coaches and athletes associated with Mustard include Mark Blackburn and Justin Rose for golf, and insights from Tom House for pitching mechanics in baseball. The company aims to make world-class coaching accessible to all athletes.
Mustard
Mustard offers AI-powered motion analysis and personalized instruction for athletes in golf and baseball. Their platform leverages data from legendary coach Tom House and top athletes to provide detailed swing analysis, identify areas for improvement, and deliver customized training plans. The service is accessible via mobile app, with a subscription model for premium features. Notable coaches and athletes associated with Mustard include Mark Blackburn and Justin Rose for golf, and insights from Tom House for pitching mechanics in baseball. The company aims to make world-class coaching accessible to all athletes.
TL;DR
What they do: AI/computer-vision motion analysis and personalized coaching for golf and baseball via mobile apps
Founders / leadership: Co-founded by Dr. Tom House, Jason Goldsmith, Rocky Collis, and Luke Collis
Business model: Mobile apps with subscription premium features and coach platform
Employees: 19
Known funding: Total reported ~$5.45M; Dealroom lists a $3.8M Early VC round (Jan 2022)
Company Overview
Problem Domain
Sports coaching, motion analysis, and remote skill development for athletes
Industry
Sports technology / Sports coaching
Funding Track Record
3.8M
Dealroom lists a $3.8M Early VC round announced January 2022 with multiple investors
5.45M (reported total)
Crunchbase and other profiles indicate multiple funding rounds and list Lake Nona Fund among investors