Murmur
Murmur is a data-driven out-of-home advertising platform that utilizes smart LCD screens on backpacks and car-top billboards to display ads on streets. They offer a measurable OOH advertising solution that leverages geospatial data for location insights and provides a platform to create and manage ad campaigns in real-time. The technology captures eyeballs using computer vision to identify audiences by age, gender, and interests, enabling personalized and hyper-targeted ads. Murmur also facilitates strategic ad retargeting by dynamically changing ad content based on viewer demographics and geo-location, and allows for OOH campaign measurement through their Omni-channel retargeting platform, connecting street-level data with online ads.
Murmur
Murmur is a data-driven out-of-home advertising platform that utilizes smart LCD screens on backpacks and car-top billboards to display ads on streets. They offer a measurable OOH advertising solution that leverages geospatial data for location insights and provides a platform to create and manage ad campaigns in real-time. The technology captures eyeballs using computer vision to identify audiences by age, gender, and interests, enabling personalized and hyper-targeted ads. Murmur also facilitates strategic ad retargeting by dynamically changing ad content based on viewer demographics and geo-location, and allows for OOH campaign measurement through their Omni-channel retargeting platform, connecting street-level data with online ads.
TL;DR
What they do: Data-driven out-of-home advertising using smart car-top and backpack LCD billboards with sensors and computer vision
Tech: Sensors, computer vision, geospatial data, real-time dynamic ad delivery
Founded: January 4, 2021
Founders / CEO: Emin Aliyev and Yana Aliyev (Emin Aliyev listed as Co‑Founder and CEO)
Last funding: Seed, April 2023
Company Overview
Problem Domain
Out-of-home (OOH) advertising measurement, targeting, and attribution
Founded
2021
Industry
Advertising / AdTech
Tech Stack
Funding Track Record
350000.00
Seed round reported April 2023; investors listed include 500 Global and Sente Ventures.
Investor Signal
“Investors include 500 Global and Sente Ventures”