
Multiply is a platform that enables creators to earn by growing their online communities through a premium ad experience called Swipe Ads, designed for high conversion. Operating in over 65 countries, it has facilitated over 550,000 sessions and paid more than €50,000 to creators. The company targets social media creators with at least 7,000 followers and brands seeking to engage highly engaged creator communities. Founded by Anchala Tomar, Multiply operates under Maltiplai B.V. in the Netherlands, offering a community-driven advertising model with a starting CPM of €30.

Multiply is a platform that enables creators to earn by growing their online communities through a premium ad experience called Swipe Ads, designed for high conversion. Operating in over 65 countries, it has facilitated over 550,000 sessions and paid more than €50,000 to creators. The company targets social media creators with at least 7,000 followers and brands seeking to engage highly engaged creator communities. Founded by Anchala Tomar, Multiply operates under Maltiplai B.V. in the Netherlands, offering a community-driven advertising model with a starting CPM of €30.
Product: Multi-platform social engagement-to-rewards system (users earn points/TIME for likes, views, comments; redeemable for cash, gift cards, transfers)
Geographic reach: Available in 170+ countries; active in 65+ countries (evidence sources vary)
Scale signals: ~18,000+ users and 550,000+ sessions; creators paid €50,000+
Legal entity: multiply.onl B.V. (Netherlands)
Founded: 2022
Creator monetization and advertiser access to highly engaged social communities
2022
Data and Analytics
Crunchbase lists an Angel round with announced date Jan 1, 2023; public summaries do not show amount or investor names.