
MOTORMIA is an innovative automotive start-up revolutionizing the aftermarket industry with its AI-powered vehicle customizer and mod assistant, Mia. Mia acts as a virtual partner, understanding a user's car and goals to recommend modifications and analyze performance. The platform analyzes over 2.7 million builds and community trends to suggest compatible aftermarket parts, helping enthusiasts create their perfect custom builds. MOTORMIA aims to make car customization more accessible and enjoyable by simplifying the process of discovering parts and managing build plans. The company has attracted hundreds of thousands of enthusiasts since its public beta release in 2024 and has received $8 million in funding. MOTORMIA does not sell parts directly but links to trusted suppliers. They also collaborate with enthusiasts and content creators.

MOTORMIA is an innovative automotive start-up revolutionizing the aftermarket industry with its AI-powered vehicle customizer and mod assistant, Mia. Mia acts as a virtual partner, understanding a user's car and goals to recommend modifications and analyze performance. The platform analyzes over 2.7 million builds and community trends to suggest compatible aftermarket parts, helping enthusiasts create their perfect custom builds. MOTORMIA aims to make car customization more accessible and enjoyable by simplifying the process of discovering parts and managing build plans. The company has attracted hundreds of thousands of enthusiasts since its public beta release in 2024 and has received $8 million in funding. MOTORMIA does not sell parts directly but links to trusted suppliers. They also collaborate with enthusiasts and content creators.
Product: AI-powered vehicle customizer and mod assistant (Mia) for documenting builds and discovering verified aftermarket parts
Founded / HQ: January 2023; Scottsdale, Arizona
Funding: $8.0M Seed (Oct 31, 2024)
Scale: Reported hundreds of thousands of enthusiasts and 1M+ builds / multi-million mods metrics
Aftermarket automotive customization and build planning
2023
Automotive / Enthusiast software
$8,000,000
Seed round recorded Oct 31, 2024; investors reported to include Verissimo Ventures, State of Mind Ventures, Seedcamp, Lerer Hippeau, deftly.vc, and Alumni Ventures