Mothive

Ladybird IoT, previously Terraprima Group and acquired by Mountain IoT Group in August 2024, is dedicated to transforming farming through technology. Based in Loughborough, UK, they provide cost-effective, turnkey solutions that enhance crop value and mitigate operational risks. Their system equips farmers with real-time environmental data, climate forecasts, and machine learning algorithms to predict pest and disease pressure, optimize irrigation, and determine ideal harvest timings. The Ladybird system includes in-situ sensors for environmental and soil data, a gateway for internet connectivity, and a dashboard for alerts and data visualization. The company supports sustainable agriculture by optimizing input use and reducing emissions, aligning with UN Sustainable Development Goals. Their offerings cater to soft fruit, top fruit, and viticulture sectors, providing tailored models and decision support tools.