Morla Moves
Morla Moves is a startup, based in the Netherlands but aims to move globally. Our journey began in January 2021, while talking about our New Year’s resolutions. That day, we decided to make the whole world move and make a difference in the FitTech industry. The idea developed quickly and we are now working on smart technology that will make physical activity and fitness fun, effective and safe for users. We envision a world where everyone achieves peak physical and mental health. We've harnessed cutting-edge technology—motion traction, AI, and deep learning. The result? A self-correction tool that accelerates the path to movement mastery, ensuring safe and effective movement.
Morla Moves
Morla Moves is a startup, based in the Netherlands but aims to move globally. Our journey began in January 2021, while talking about our New Year’s resolutions. That day, we decided to make the whole world move and make a difference in the FitTech industry. The idea developed quickly and we are now working on smart technology that will make physical activity and fitness fun, effective and safe for users. We envision a world where everyone achieves peak physical and mental health. We've harnessed cutting-edge technology—motion traction, AI, and deep learning. The result? A self-correction tool that accelerates the path to movement mastery, ensuring safe and effective movement.
TL;DR
What they do: AI and computer-vision powered virtual movement coach delivering real-time form correction and movement analytics (on-device)
Founded: March 2021 (launched/formed in 2021)
HQ: Amsterdam, Netherlands
Product lines: Consumer (Active) and clinical/professional (Care) offerings with 2,500+ workouts
Funding stage: Seed (reported Dec 2022 round of €450k)
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Company Overview
Problem Domain
Fitness and corrective exercise — improving movement quality, safety, and effectiveness via real-time feedback and analytics.
Founded
2021
Industry
FitTech / HealthTech
Tech Stack
Funding Track Record
€450k
Reported seed round listed on third-party database