
Monay is a financial wellbeing application focused on helping users build healthy financial habits through personalized guidance and tools. Founded by Özlem Denizmen, a pioneer in financial literacy in Turkey, Monay integrates Nobel Prize-winning scientific methods and behavioral change methodologies, including the Fogg Behavior Model, Nudge Network, and Artificial Intelligence. The platform offers features such as Financial Tracking & Conversation, Monay Journeys, Monay Financial Planners, and the Monay Card, which is described as Turkey's first financial wellbeing card. The company also offers corporate solutions to improve employee financial wellbeing, addressing issues like financial stress and its impact on productivity. Monay aims to empower users to manage their money effectively, achieve savings goals, and attain financial freedom.

Monay is a financial wellbeing application focused on helping users build healthy financial habits through personalized guidance and tools. Founded by Özlem Denizmen, a pioneer in financial literacy in Turkey, Monay integrates Nobel Prize-winning scientific methods and behavioral change methodologies, including the Fogg Behavior Model, Nudge Network, and Artificial Intelligence. The platform offers features such as Financial Tracking & Conversation, Monay Journeys, Monay Financial Planners, and the Monay Card, which is described as Turkey's first financial wellbeing card. The company also offers corporate solutions to improve employee financial wellbeing, addressing issues like financial stress and its impact on productivity. Monay aims to empower users to manage their money effectively, achieve savings goals, and attain financial freedom.
What: Financial wellbeing mobile app using behavioral science and AI
Headquarters: Sarıyer, Istanbul, Turkey
Founder: Özlem Denizmen
Employee count: 41
Total funding: 4,750,000 USD (reported)
Personal financial wellbeing, budgeting, saving, and financial-stress-related workplace productivity issues.
2020
Fintech / Financial wellbeing
Crunchbase records a Pre-Seed round announced on this date.