Mobrand
Mobrand is a Portugal-based app promotion agency specializing in mobile user acquisition and AdTech since 2015. They provide advanced in-house developed technology and expert media strategies to optimize ROI and lifetime value for top app owners and marketers worldwide. Their business model focuses on performance-driven user acquisition solutions, leveraging a network of over 500 million daily active users and advanced ad technologies including a proprietary bidder. Mobrand serves advertisers and publishers by delivering high-quality user acquisition, robust anti-fraud solutions, and premium ad placements, enabling clients to grow their brands and maximize conversions cost-effectively. The company emphasizes innovation, transparency, and long-term client partnerships, positioning itself as a leader in mobile app advertising with significant scale and impact.
Mobrand
Mobrand is a Portugal-based app promotion agency specializing in mobile user acquisition and AdTech since 2015. They provide advanced in-house developed technology and expert media strategies to optimize ROI and lifetime value for top app owners and marketers worldwide. Their business model focuses on performance-driven user acquisition solutions, leveraging a network of over 500 million daily active users and advanced ad technologies including a proprietary bidder. Mobrand serves advertisers and publishers by delivering high-quality user acquisition, robust anti-fraud solutions, and premium ad placements, enabling clients to grow their brands and maximize conversions cost-effectively. The company emphasizes innovation, transparency, and long-term client partnerships, positioning itself as a leader in mobile app advertising with significant scale and impact.
TL;DR
Headquarters: Lisbon, Portugal
Founded: 2015
Business: App promotion agency and ad-tech provider (mobile user acquisition)
Founders: Luis Frade; Rui Mateus
Scale claims: ~4.5B monthly touchpoints; ~300k users acquired monthly; ~70k conversions monthly
Company Overview
Problem Domain
Mobile app user acquisition and ad-tech for app owners and publishers.
Founded
2015
Industry
Advertising Technology; Mobile User Acquisition
Funding Track Record
Dealroom and other profiles record a Seed round in October 2019; some profiles list investors such as WiseNext and Iberis Capital but amounts are undisclosed.
Investor Signal
“WiseNext; Iberis Capital; Paulo Moreira Santos”