
MindLytiX is a data-driven marketing technology company that combines natural language processing, artificial intelligence, real-time data flow analysis, and big data to deliver personalized marketing and communication solutions. Their platform analyzes billions of daily events in real time to generate rich consumer insights, enabling profiling, segmentation, and predictive targeting based on interests, emotions, and consumer mindsets. They offer tailored solutions including client knowledge enrichment, data provision, and managed campaign activation services, serving advertisers, media agencies, and trading desks. MindLytiX differentiates itself with proprietary algorithms and a custom taxonomy approach, positioning itself as a leader in real-time consumer moment marketing with proven traction and media recognition.

MindLytiX is a data-driven marketing technology company that combines natural language processing, artificial intelligence, real-time data flow analysis, and big data to deliver personalized marketing and communication solutions. Their platform analyzes billions of daily events in real time to generate rich consumer insights, enabling profiling, segmentation, and predictive targeting based on interests, emotions, and consumer mindsets. They offer tailored solutions including client knowledge enrichment, data provision, and managed campaign activation services, serving advertisers, media agencies, and trading desks. MindLytiX differentiates itself with proprietary algorithms and a custom taxonomy approach, positioning itself as a leader in real-time consumer moment marketing with proven traction and media recognition.
Headquarters: Paris, Île-de-France, France
Founded: 2015
Core tech: AI, natural language processing, real-time big-data analysis
Products: Consumer profiling/segmentation, predictive mindset data, managed campaign activation
Known funding: Two seed rounds (2016, 2017); lead investor IRIS
Data-driven marketing and real-time audience targeting
2015
Marketing technology / Advertising data
“IRIS listed as lead investor on reported seed rounds”