Mimbi
Mimbi is revolutionizing retail media by providing brands and agencies with a platform that offers accurate campaign analysis and AI-powered insights. Their business model is SaaS, focusing on optimizing retail media investments through unified analytics, market intelligence, and data sharing. Mimbi aims to empower clients to make informed decisions, drive profitability, and streamline their advertising efforts across various retail channels. With a growing number of connected retail networks and a commitment to democratizing data, Mimbi positions itself as a leader in the retail media landscape.
Mimbi
Mimbi is revolutionizing retail media by providing brands and agencies with a platform that offers accurate campaign analysis and AI-powered insights. Their business model is SaaS, focusing on optimizing retail media investments through unified analytics, market intelligence, and data sharing. Mimbi aims to empower clients to make informed decisions, drive profitability, and streamline their advertising efforts across various retail channels. With a growing number of connected retail networks and a commitment to democratizing data, Mimbi positions itself as a leader in the retail media landscape.
TL;DR
Headquarters: Paris, Île-de-France, France
Founded: 2023
Product: SaaS Retail Media Intelligence platform (AI-enhanced analytics SQUARE)
Employees: 8
Seed funding: €1.5M announced Sep 14, 2023 (lead: Founders Future, OVNI Capital)
Company Overview
Problem Domain
Retail media measurement and optimization across marketplaces and retailer channels.
Founded
2023
Industry
SaaS; Retail Media / Retail Intelligence
Funding Track Record
€1.5M
Round included participation from Kima Ventures, Frederic Halley, and Better Angle (Baptiste Hamel)
Investor Signal
“Led by established seed investors (Founders Future and OVNI Capital) with participation from notable angels and funds”