
Mida Technologies offers AI-powered and ethical debt management solutions for lenders, aiming to improve collections performance and enable confident scaling. Their tech-enabled solutions prioritize human interaction and include MidaCollect for online and contact center collections, Recovery for NPLs and write-offs, MidaOmni as an enterprise workflow solution, MidaX for digital skip tracing, and Debt Buying for loan portfolio purchases. They leverage advanced analytics, AI, and a proprietary algorithm processing over 300 user variables to identify trends and patterns influencing engagement. With over 40 years of experience in Africa, Mida combines technology with a hands-on approach and community integration to drive performance, focusing on financial inclusion and building trust between creditors and borrowers through dynamic and ethical practices.

Mida Technologies offers AI-powered and ethical debt management solutions for lenders, aiming to improve collections performance and enable confident scaling. Their tech-enabled solutions prioritize human interaction and include MidaCollect for online and contact center collections, Recovery for NPLs and write-offs, MidaOmni as an enterprise workflow solution, MidaX for digital skip tracing, and Debt Buying for loan portfolio purchases. They leverage advanced analytics, AI, and a proprietary algorithm processing over 300 user variables to identify trends and patterns influencing engagement. With over 40 years of experience in Africa, Mida combines technology with a hands-on approach and community integration to drive performance, focusing on financial inclusion and building trust between creditors and borrowers through dynamic and ethical practices.
What they do: AI-powered, ethical debt management and collections solutions for lenders
Key products: MidaCollect; Recovery; MidaOmni; MidaX; Debt Buying
Tech: Advanced analytics and AI with a proprietary algorithm processing 300+ user variables
Market focus: Financial services in Africa with emphasis on financial inclusion and human-first collections
Funding & investors: Pre-Seed (2024-06-30); backed by 54 Collective
Collections, recovery, skip tracing, and debt-buying solutions for lenders and financial service providers
“54 Collective (Pre-Seed)”