Metail
Metail is an AI house specializing in the apparel industry, focusing on leveraging new AI capabilities to help companies create compelling apparel videos and visualize designs on real-life models. Their EcoShot product, now operated by Tronog, allows for the creation of on-model images from 3D designs in under 10 minutes, without the need for physical samples. They also developed a Machine-Learning Advanced Motion Analytics (MAMA) system for factory floor efficiency and a Metail-Avatar-System (MAS) for creating 3D body scans from smartphone photos. Their work with Generative Adversarial Networks (GANs) aims to make AI-generated humans (MetaHumans) more realistic. Metail's vision includes enabling retailers of all sizes to easily create impactful apparel videos to improve ROI on ad spend.
Metail
Metail is an AI house specializing in the apparel industry, focusing on leveraging new AI capabilities to help companies create compelling apparel videos and visualize designs on real-life models. Their EcoShot product, now operated by Tronog, allows for the creation of on-model images from 3D designs in under 10 minutes, without the need for physical samples. They also developed a Machine-Learning Advanced Motion Analytics (MAMA) system for factory floor efficiency and a Metail-Avatar-System (MAS) for creating 3D body scans from smartphone photos. Their work with Generative Adversarial Networks (GANs) aims to make AI-generated humans (MetaHumans) more realistic. Metail's vision includes enabling retailers of all sizes to easily create impactful apparel videos to improve ROI on ad spend.
TL;DR
Founded: 2007
Headquarters: Cambridge, UK
Specialisation: 3D body modelling, virtual on‑model visualisation, AR/VR try‑on, AI-driven apparel imagery
Acquired/Backed by: TAL Apparel (lead investor; acquired 2019)
Employees (approx.): 16
Company Overview
Problem Domain
Digital product creation, virtual try-on, fit/size recommendation, and AI-generated visual content for apparel.
Founded
2007
Industry
Apparel technology / Fashion tech
Tech Stack
Funding Track Record
£2.6M
Reported growth funding that brought total funding to ~£5.4M at the time
$12M
TAL Apparel led the round
Acquired by lead investor TAL Apparel and continued to operate independently
Investor Signal
“TAL Apparel lead investor and eventual acquirer; participation from New World Private Equity and earlier angel/friends-and-family investors”