
Merx helps brands sell on messaging channels (e.g. WhatsApp) with a Gen AI-enabled platform that doubles conversion rates and increases Customer Lifetime Value (CLV). We autonomously structure and digest complex business documents, creating a tailored AI model that speaks in the brand’s tone and personality, provides tailored product recommendations to each customer, and supports them at every step of their shopping journey to develop a long-lasting relationship. Merx helps achieve higher open/engagement rates, gather valuable customer insights, and provide a truly personalised user experience. More info at https://hellomerx.com/

Merx helps brands sell on messaging channels (e.g. WhatsApp) with a Gen AI-enabled platform that doubles conversion rates and increases Customer Lifetime Value (CLV). We autonomously structure and digest complex business documents, creating a tailored AI model that speaks in the brand’s tone and personality, provides tailored product recommendations to each customer, and supports them at every step of their shopping journey to develop a long-lasting relationship. Merx helps achieve higher open/engagement rates, gather valuable customer insights, and provide a truly personalised user experience. More info at https://hellomerx.com/
Product: Conversational commerce platform for WhatsApp and other messaging channels with Gen AI agents and analytics
Founders: Pietro Cammerini and Mohamed ElShaer
Security & Privacy: ISO 27001-certified and GDPR-compliant
Stage: Early-stage (pre-seed/seed reported)
| Company |
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E-commerce and customer engagement: converting messaging interactions into personalised shopping experiences and long-term customer relationships.
2023
Software Development
~£1.0m (reported)
Early-stage round reported in public profiles; specific dates and definitive amounts vary across profiles.