
Merlin helps decentralized application teams understand user behavior and take actions to increase engagement and retention. The platform analyzes on-chain and off-chain event data to surface product and funnel insights and provides activation tools for targeting and experimentation. Merlin is a B2B SaaS product for dApp developers and web3 teams, exposing SDKs and APIs for integration with wallets, smart contracts, and analytics stacks. The company targets the decentralized application market to support growth and product optimization at scale.

Merlin helps decentralized application teams understand user behavior and take actions to increase engagement and retention. The platform analyzes on-chain and off-chain event data to surface product and funnel insights and provides activation tools for targeting and experimentation. Merlin is a B2B SaaS product for dApp developers and web3 teams, exposing SDKs and APIs for integration with wallets, smart contracts, and analytics stacks. The company targets the decentralized application market to support growth and product optimization at scale.