Mercanto
Mercanto is a personalisation platform specialising in email. They do this by: 1. Building a taste profile of each shopper’s unique tastes and interests. 2. Using a ranking algorithm to merchandise the best content for each shopper. By knowing each shopper’s preferences across multiple sessions and transactions, Mercanto determines the best content for each individual shopper. This maximises relevance for shoppers and boosts revenue for brands.
Mercanto
Mercanto is a personalisation platform specialising in email. They do this by: 1. Building a taste profile of each shopper’s unique tastes and interests. 2. Using a ranking algorithm to merchandise the best content for each shopper. By knowing each shopper’s preferences across multiple sessions and transactions, Mercanto determines the best content for each individual shopper. This maximises relevance for shoppers and boosts revenue for brands.
TL;DR
Core product: Personalisation platform specialising in email merchandising and individual shopper taste profiling
Headquarters: London, England, United Kingdom
Founder / key executive: Peter Duffy
Total disclosed funding: 760,000 USD (last dated 2018-12-04)
Company Overview
Problem Domain
Email personalization and e-commerce merchandising for retailers
Industry
Retail / Personalization Software
Funding Track Record
760000.00
Total funding amount and last funding date recorded in company snapshot