
ORYGEN™ deploys AR media campaigns for anime studios, exhibitors, and convention organizers, leveraging AR technology to drive initial engagement and final conversion. Their AR activations achieve high interaction rates (72-90%) and average dwell times of 1.5-2 minutes, with 86% of AR interactions converting to a desired action. They specialize in transforming static merchandise like badges, prints, and stickers into interactive digital gateways through NFC technology and AR media. ORYGEN™ focuses on a partnership model with a maximum of twelve brands per season, ensuring high-quality execution and providing first-party data and analytics on user engagement. Their business model involves activating AR media campaigns with a focus on measurable ROI and social media visibility for convention vendors.

ORYGEN™ deploys AR media campaigns for anime studios, exhibitors, and convention organizers, leveraging AR technology to drive initial engagement and final conversion. Their AR activations achieve high interaction rates (72-90%) and average dwell times of 1.5-2 minutes, with 86% of AR interactions converting to a desired action. They specialize in transforming static merchandise like badges, prints, and stickers into interactive digital gateways through NFC technology and AR media. ORYGEN™ focuses on a partnership model with a maximum of twelve brands per season, ensuring high-quality execution and providing first-party data and analytics on user engagement. Their business model involves activating AR media campaigns with a focus on measurable ROI and social media visibility for convention vendors.
Founded: Dec 2022
Headquarters: New York, NY
Founder & CEO: Sofia Gorenstein
Product: NFC-activated AR merchandise and AR media campaigns for fandom brands
Latest funding: Pre-Seed — $200,000 (Oct 2, 2024)
Fan engagement and merchandise activation via augmented reality; AR-driven marketing for conventions/exhibitors and branded merchandise.
2022
Advertising
200000