
Decibel reveals exactly how users behave on websites and apps, making it easy for enterprise businesses to quantify and improve the customer experience at every digital touchpoint. Decibel is powered by machine learning, their award-winning technology processes hundreds of revolutionary behavioral metrics – from mouse movements and device rotations, to pop-ups and errors – capturing an accurate picture of every user’s on-page experience. The world’s largest brands – including Lego, General Motors, British Airways, and AllState Insurance – use Decibel to pinpoint opportunities to improve the customer experience and collaborate across their organizations to put the customer first.

Decibel reveals exactly how users behave on websites and apps, making it easy for enterprise businesses to quantify and improve the customer experience at every digital touchpoint. Decibel is powered by machine learning, their award-winning technology processes hundreds of revolutionary behavioral metrics – from mouse movements and device rotations, to pop-ups and errors – capturing an accurate picture of every user’s on-page experience. The world’s largest brands – including Lego, General Motors, British Airways, and AllState Insurance – use Decibel to pinpoint opportunities to improve the customer experience and collaborate across their organizations to put the customer first.
What it does: Digital experience analytics platform offering session replay, heatmaps, form analytics and an AI-driven Digital Experience Score (DXS)
Headquarters: London, UK
Acquisition: Acquired by Medallia in March 2021
Notable customers: Enterprise brands including Lego, General Motors, British Airways, AllState, Gucci
Recent funding signal: Series B announced May 28, 2020; Series A $9M in May 2017
Digital customer experience and UX optimization for enterprise websites and apps
2014
Digital experience analytics / Customer experience software
9000000
Series A reported May 2017
Series B announced May 28, 2020; participating investors reported as VentureForGood, Molten Ventures, Eight Roads Ventures
“Perwyn, VentureForGood, Molten Ventures, Eight Roads Ventures”