
Matchmade is a data-driven influencer marketing platform that connects brands with YouTube and Twitch creators worldwide. It leverages machine learning and big data to identify the perfect creators from over 16 million YouTube channels for brand campaigns, handling contracting, payments, and campaign management. The platform supports creators by providing sponsorship opportunities, detailed analytics, and efficient payouts, facilitating over $12 million in sponsorships paid to 17,000 creators. Owned by The Node, Matchmade offers scalable, flexible influencer marketing solutions with no minimum budget, targeting both small and large campaigns, and integrates with Twitch, YouTube, and TikTok to maximize creator-brand collaborations.

Matchmade is a data-driven influencer marketing platform that connects brands with YouTube and Twitch creators worldwide. It leverages machine learning and big data to identify the perfect creators from over 16 million YouTube channels for brand campaigns, handling contracting, payments, and campaign management. The platform supports creators by providing sponsorship opportunities, detailed analytics, and efficient payouts, facilitating over $12 million in sponsorships paid to 17,000 creators. Owned by The Node, Matchmade offers scalable, flexible influencer marketing solutions with no minimum budget, targeting both small and large campaigns, and integrates with Twitch, YouTube, and TikTok to maximize creator-brand collaborations.
Product: Data-driven influencer marketing platform for YouTube, Twitch, and TikTok
Scale claims: Platform tracks ~16 million YouTube channels and syncs ~2.5 million videos hourly
Creator payouts: Facilitated over $12M in sponsorships to ~17,000 creators
Founded / HQ: Founded by Jiri Kupiainen and Leo Lännenmäki; HQ in Helsinki, Finland
Funding (last reported): $7,990,000 USD (last funding date 2018-11-28)
Influencer/creator marketing; brand-to-creator matching and campaign performance optimization.
Marketing technology / Creator marketing
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