
Matcha is an AI-powered personal shopper that enhances the customer experience and boosts sales for retailers and brands. Their omnichannel service is seamlessly integrated into the shopping journey, offering tailored assistance and personalized recommendations. Matcha also provides an e-retail media channel for brands to increase market share and gain attention through targeted campaigns. The platform offers real-time data and actionable recommendations to better understand shoppers. Matcha has expanded its services beyond wine, beer, and spirits to include coffee, cheese, body care, and oral care, with plans to enter more complex categories. Clients like Lagardère Travel Retail, Bacardi Martini, Intermarché, and Heineken have partnered with Matcha to improve conversion rates and average basket size.

Matcha is an AI-powered personal shopper that enhances the customer experience and boosts sales for retailers and brands. Their omnichannel service is seamlessly integrated into the shopping journey, offering tailored assistance and personalized recommendations. Matcha also provides an e-retail media channel for brands to increase market share and gain attention through targeted campaigns. The platform offers real-time data and actionable recommendations to better understand shoppers. Matcha has expanded its services beyond wine, beer, and spirits to include coffee, cheese, body care, and oral care, with plans to enter more complex categories. Clients like Lagardère Travel Retail, Bacardi Martini, Intermarché, and Heineken have partnered with Matcha to improve conversion rates and average basket size.
What they do: AI-powered personal shopper and retail-tech platform (Advisor, Boost, Insights)
Headquarters / base: France
Customer footprint: Works with 20+ retailers, brands and pure players (case partners include Intermarché, Heineken, Bacardi Martini, Lagardère Travel Retail)
Reported impact: Claims ~2x conversion rates and ~25% average basket increase
Team size: 36 employees
Recent funding (reported): Seed round Dec 2022 (~€1.5M / $1.56M reported)
Improving online/offline retail conversion and shopper experience in complex product categories through AI recommendations and retail media.
Retail technology / e‑commerce
€1.5M
Reported Seed round in Dec 2022 listed as €1.5M; last funding date reported 2022-11-11 in one record.
“Karot Capital led a Seed round in Dec 2022”