
Mason is an AI-powered shopping engine designed to enhance e-commerce personalization and conversion rates. It identifies anonymous visitors and creates tailored shopping journeys, maximizing website conversions and average order value (AOV) through personalized upsells. The platform offers merchandising and promotion engines to personalize storefronts and offers, driving zero-party data collection. Mason also includes a gamification engine for product discovery and an experimentation engine for measuring lift and incrementality. With over 8,000 brands trusting Mason, it aims to transform the store experience and boost revenue for online businesses.

Mason is an AI-powered shopping engine designed to enhance e-commerce personalization and conversion rates. It identifies anonymous visitors and creates tailored shopping journeys, maximizing website conversions and average order value (AOV) through personalized upsells. The platform offers merchandising and promotion engines to personalize storefronts and offers, driving zero-party data collection. Mason also includes a gamification engine for product discovery and an experimentation engine for measuring lift and incrementality. With over 8,000 brands trusting Mason, it aims to transform the store experience and boost revenue for online businesses.
What they do: AI-first commerce platform delivering personalized shopping experiences via agent-style automation
Customers / traction: Claims thousands of brand customers (8,000–15,000 referenced across materials)
Key benefit: Reported lifts: higher conversions, increased AOV, and lower promo spend
Funding: $7.5M seed round (Oct 2022) led by Accel and Ideaspring Capital
Founders: Kausambi Manjita and Barada Sahu
E-commerce personalization and conversion optimization
E-commerce / Retail Tech
$7.5M
Participation noted from Lightspeed India Partners, Mana VC, Gaingels, Core91 and VH Capital in reporting
“Backed by institutional seed investors including Accel and Ideaspring Capital”