
Marketing Evolution offers an AI Operating System for Marketing, designed to bring intelligence to every part of the marketing workflow. Their platform, Mevo, integrates audience data, media exposure, and proprietary sources to provide a unified view of marketing performance and customer behavior. Mevo acts as a decision engine, connecting strategy, creative, media, and measurement in an AI-powered loop that allows marketing campaigns to adapt in real-time. The multi-agent AI architecture is designed to adapt to business needs, enabling users to ask for answers, briefs, and next steps. The company emphasizes a combination of AI and human expertise for better, faster decisions. They offer solutions for data integration, turning insights into action, and adapting to business needs, with a focus on privacy-preserving AI and real-time insights to drive growth through experimentation.

Marketing Evolution offers an AI Operating System for Marketing, designed to bring intelligence to every part of the marketing workflow. Their platform, Mevo, integrates audience data, media exposure, and proprietary sources to provide a unified view of marketing performance and customer behavior. Mevo acts as a decision engine, connecting strategy, creative, media, and measurement in an AI-powered loop that allows marketing campaigns to adapt in real-time. The multi-agent AI architecture is designed to adapt to business needs, enabling users to ask for answers, briefs, and next steps. The company emphasizes a combination of AI and human expertise for better, faster decisions. They offer solutions for data integration, turning insights into action, and adapting to business needs, with a focus on privacy-preserving AI and real-time insights to drive growth through experimentation.
Product: Mevo — AI operating system / decision engine for person-level marketing measurement and real-time optimization
Headquarters: New York
Founding year: 2000
Employees: 318
Known investors: Zetta Venture Partners, Insight Venture Partners, Energy Impact Partners
Marketing measurement, media optimization, and marketing workflow automation for enterprise/Fortune 500 brands.
2000
SaaS / Marketing Technology
4,000,000
20,600,000
Jeff Horing (Insight) joined the board
26,100,000
Participants included Insight Venture Partners and Zetta Venture Partners; reported total raised after this round ~50.7M