
MarketDial assists retailers, restaurants, grocers, CPGs, and convenience store brands in identifying and understanding their customers behavior by running in-store tests. Brands are able to easily create and analyze an in-store experiment in minutes. MarketDial marries robust data science and an easy-to-use interface to enable our clients to design scientifically-sound business experiments. Brick-and-mortar operators use MarketDial to measure the true ROI of marketing, operations, and strategy initiatives.

MarketDial assists retailers, restaurants, grocers, CPGs, and convenience store brands in identifying and understanding their customers behavior by running in-store tests. Brands are able to easily create and analyze an in-store experiment in minutes. MarketDial marries robust data science and an easy-to-use interface to enable our clients to design scientifically-sound business experiments. Brick-and-mortar operators use MarketDial to measure the true ROI of marketing, operations, and strategy initiatives.
Founded: 2016
Headquarters: Salt Lake City
Product: In‑store experimentation and analytics platform for retailers, grocers, restaurants, CPGs, and convenience stores
Funding signal: Series A / growth investment announced Nov 3, 2021; co-led by Finistere Ventures and Crosslink Capital
Employees (approx.): 48
Lack of accessible, accurate tools for running and measuring in‑store experiments and their business impact.
2016
Data Infrastructure and Analytics
Company announced a significant venture‑capital growth investment on Nov 3, 2021; terms and amount were not disclosed. Other reported participants: Peterson Ventures and Kickstart Seed Fund.
“Investors reported include Finistere Ventures and Crosslink Capital (co‑leads of the Nov 2021 round); other investors listed in profiles include Peterson Ventures, Kickstart Seed Fund, EPIC Ventures, Silicon Valley Bank, and Greg Schenk.”