
Marcode is a venture-backed company specializing in combating affiliate fraud and coupon abuse for online brands. Founded in 2023 by experienced search marketers, Marcode offers a SaaS solution to protect brands from issues like affiliate hijacking, trademark abuse, and brand bidding. Their technology uses high-frequency checks and AI analysis to identify and stop fraudsters, saving clients significant amounts of money on paid search costs and affiliate commissions. Marcode's platform is designed for usability, automating fraud detection and resolution to minimize manual effort. They claim to identify more fraud than other brand tracking software and provide the necessary tools and data for quick issue resolution. Brands like On the Beach and Clubhouse Golf are listed as clients, with reported savings of up to $500k per year in commissions and a 65% reduction in brand search costs.

Marcode is a venture-backed company specializing in combating affiliate fraud and coupon abuse for online brands. Founded in 2023 by experienced search marketers, Marcode offers a SaaS solution to protect brands from issues like affiliate hijacking, trademark abuse, and brand bidding. Their technology uses high-frequency checks and AI analysis to identify and stop fraudsters, saving clients significant amounts of money on paid search costs and affiliate commissions. Marcode's platform is designed for usability, automating fraud detection and resolution to minimize manual effort. They claim to identify more fraud than other brand tracking software and provide the necessary tools and data for quick issue resolution. Brands like On the Beach and Clubhouse Golf are listed as clients, with reported savings of up to $500k per year in commissions and a 65% reduction in brand search costs.
What they do: SaaS platform for protecting brands from affiliate fraud, ad hijacking, trademark infringement, coupon abuse and malvertising in paid search
Founded / HQ: 2023, London, United Kingdom
Founders: Alec Bertram and Andy Cooney
Team size: 7 employees (reported)
Investors: TinySeed (reported)
Affiliate fraud, ad hijacking, brand bidding, coupon abuse, trademark infringement, malvertising in paid search
2023
Adtech / MarTech / Brand protection SaaS
Public profiles list a fundraising relationship with TinySeed; exact amount not disclosed in provided evidence.
“TinySeed (reported as lead in early-stage round)”