
Mapendo is a technology platform that specializes in app user acquisition, leveraging Artificial Intelligence and Machine Learning to help mobile apps grow. They offer a fully managed Demand-Side Platform (DSP) that is automated with human expertise, focusing on performance-based models like fixed Cost Per Install (CPI) and Cost Per Acquisition (CPA). Mapendo's proprietary technology analyzes data at scale to deliver high-quality users and generate post-install events and revenue. They emphasize privacy by using non-personal data signals for targeting and providing full transparency. The company works with leading apps across various verticals, including mobile games, shopping, and fintech, aiming to improve Return on Ad Spend (ROAS) for their clients.

Mapendo is a technology platform that specializes in app user acquisition, leveraging Artificial Intelligence and Machine Learning to help mobile apps grow. They offer a fully managed Demand-Side Platform (DSP) that is automated with human expertise, focusing on performance-based models like fixed Cost Per Install (CPI) and Cost Per Acquisition (CPA). Mapendo's proprietary technology analyzes data at scale to deliver high-quality users and generate post-install events and revenue. They emphasize privacy by using non-personal data signals for targeting and providing full transparency. The company works with leading apps across various verticals, including mobile games, shopping, and fintech, aiming to improve Return on Ad Spend (ROAS) for their clients.
What they do: AI/ML-powered managed DSP for performance-driven mobile user acquisition (CPI/CPA, post-install optimization)
Headquarters: Castenaso / Bologna, Italy
Founders: Lorenzo Viscanti (CEO) and Marco Marchini (CTO)
Company size: 2–10 employees (reported)
Notable funding: Seed round (Dec 2016) ~€1.1M reported
Mobile user acquisition and programmatic advertising for apps (performance-driven growth and ROAS optimization).
2013
Adtech / Mobile marketing
Approximately €1.1M
Reported seed round in Dec 2016; investors reported in profiles include Italian Angels for Growth and Primo Capital.
“Italian Angels for Growth; Primo Capital”