
the pioneer AI entertainment tech company takes raw videos and noisy data and shapes them into a masterpiece of organized video clips, enriched data and content insights

the pioneer AI entertainment tech company takes raw videos and noisy data and shapes them into a masterpiece of organized video clips, enriched data and content insights
What they do: AI-driven video understanding plus an orchestration layer that turns raw video, metadata and transcripts into highlights, searchable archives, sponsorship reports, dashboards and API feeds.
Primary customers: Media, sports, news and entertainment organizations (B2B SaaS).
HQ / origins: Headquartered in London; founding origins in São Paulo, Brazil (formerly iSPORTiSTiCS).
Funding signal: Series A stage with investors including Portugal Ventures and Comcast NBCUniversal SportsTech; Dealroom shows a Jun 2024 entry of £900k with Comcast Sports Tech and Airborne Ventures listed.
Leadership: Vinicius (Vini) Gholmie — founder and CEO.
Video understanding and automated content/workflow orchestration for media, sports, news and entertainment.
Media & Entertainment (media-tech, B2B SaaS)
£900k
Entry shows a Jun 2024 Series A of £900k with investors listed as Private Investor, Comcast Sports Tech and Airborne Ventures.
Series A funding-round profile lists Portugal Ventures as lead and a pre-money valuation of £35M; amount raised not visible in accessed view.
“Strategic investment from Comcast NBCUniversal (Comcast NBCU SportsTech), cited as a significant shareholder; Portugal Ventures listed as a lead investor on a Series A record.”
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