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MAGIC uses computer vision, connected weights and 3D cameras to deliver personal training by the world's best athletes at home. MAGIC is the first in the world to allow users to perform exercises in…

MAGIC uses computer vision, connected weights and 3D cameras to deliver personal training by the world's best athletes at home. MAGIC is the first in the world to allow users to perform exercises in…
Product: AI-powered holographic fitness mirror with ReflectAI for real-time form correction and rep counting
Business model: Direct-to-consumer hardware sales with lifetime membership included
Founding / HQ: Founded January 2021; London, England
Team size: Approximately 44 employees
Funding: Multiple rounds (three listed); recent Seed round reported Nov 25, 2024
Home fitness, personalized coaching, computer-vision-based exercise tracking
2021
Wellness and Fitness Services
Crunchbase lists a Seed round on Nov 25, 2024 and reports multiple funding rounds (three) overall
“Includes venture and angel investors; reported investors include SFC Capital, Fasanara Capital and several celebrity/individual backers”
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