
Machine Labs helps small and medium-sized businesses improve marketing performance using machine learning and big-data analytics. The company provides an online, self-serve platform that applies predictive models and marketing automation to analyze customer data and optimize campaigns. Its product combines big-data processing and supervised machine learning to generate insights and recommendations for marketers. Machine Labs operates as a B2B SaaS offering aimed at SMBs, with a web-based signup and trial experience. The service targets marketers seeking data-driven campaign optimization without enterprise sales complexity.

Machine Labs helps small and medium-sized businesses improve marketing performance using machine learning and big-data analytics. The company provides an online, self-serve platform that applies predictive models and marketing automation to analyze customer data and optimize campaigns. Its product combines big-data processing and supervised machine learning to generate insights and recommendations for marketers. Machine Labs operates as a B2B SaaS offering aimed at SMBs, with a web-based signup and trial experience. The service targets marketers seeking data-driven campaign optimization without enterprise sales complexity.
What they do: B2B SaaS applying machine learning and big-data analytics to optimize marketing for SMBs
Founded: 2018–2019 (sources list 2018 and Apr 1, 2019)
Funding: Disclosed seed rounds totaling ~$2.25M
Headquarters: Edinburgh, United Kingdom
Status: Closed (operating status listed as Closed in company profiles)
Marketing performance optimization for SMBs using machine learning and big-data analytics
2018
Data and Analytics
1000000
Reported seed round of €1,000,000 (listed as ~ $1.0M)
1250000
Reported seed round of $1,250,000
“Investors listed include Andrew Veitch, Bill Dobbie, Scottish Enterprise, Techstart Ventures”