
LUPA RUN is the next generation movement app. Building the most advanced, real-time guidance technology, our deep algorithms and immersive audios deliver the most hyper-personalised experience on-the-move. At Lupa Run, we have built a product and technology able to mobilise people to a healthier and more active lifestyle. We get people to move and to move more. Our immersive, AI-generated audio experiences have the ability to inspire people to move and build meaningful, healthy habits - engaging to long-term meaningful progress and transformational life experiences. Combining the power of audio, technology and movement - we believe that our actively consumable content are a much better alternative than other sedentary and static content platforms.

LUPA RUN is the next generation movement app. Building the most advanced, real-time guidance technology, our deep algorithms and immersive audios deliver the most hyper-personalised experience on-the-move. At Lupa Run, we have built a product and technology able to mobilise people to a healthier and more active lifestyle. We get people to move and to move more. Our immersive, AI-generated audio experiences have the ability to inspire people to move and build meaningful, healthy habits - engaging to long-term meaningful progress and transformational life experiences. Combining the power of audio, technology and movement - we believe that our actively consumable content are a much better alternative than other sedentary and static content platforms.
Product: Real-time, personalized AI-generated audio coaching and mindfulness experiences for running
Headquarters & Founded: London, UK — launched Feb 2020
Team size: ~8 employees
Funding: Early-stage rounds with Fuel Ventures as lead investor (notable round Apr 2021)
Business model: Freemium with subscription-based premium experiences and partnerships
Low physical activity and engagement with traditional fitness content; need for motivating, on-the-move guidance that builds sustainable habits.
2020
Fitness and wellness
£500,000
Dealroom lists Fuel Ventures as lead investor for Apr 2021 round; other disclosed investors include Angel Invest and B Holding.
Additional funding event listed Sep 2020 (amount not shown).
“Lead investor reported as Fuel Ventures; other disclosed investors include Angel Invest and B Holding; Dealroom also lists additional investors such as B Heroes and several individual investors (e.g., Mark Pearson, Timo Meyer, Payel Mukherjee).”