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LUPA RUN is the next generation movement app. Building the most advanced, real-time guidance technology, our deep algorithms and immersive audios deliver the most hyper-personalised experience…

LUPA RUN is the next generation movement app. Building the most advanced, real-time guidance technology, our deep algorithms and immersive audios deliver the most hyper-personalised experience…
Product: Real-time, personalized AI-generated audio coaching and mindfulness experiences for running
Headquarters & Founded: London, UK — launched Feb 2020
Team size: ~8 employees
Funding: Early-stage rounds with Fuel Ventures as lead investor (notable round Apr 2021)
Business model: Freemium with subscription-based premium experiences and partnerships
Low physical activity and engagement with traditional fitness content; need for motivating, on-the-move guidance that builds sustainable habits.
2020
Fitness and wellness
£500,000
Dealroom lists Fuel Ventures as lead investor for Apr 2021 round; other disclosed investors include Angel Invest and B Holding.
Additional funding event listed Sep 2020 (amount not shown).
“Lead investor reported as Fuel Ventures; other disclosed investors include Angel Invest and B Holding; Dealroom also lists additional investors such as B Heroes and several individual investors (e.g., Mark Pearson, Timo Meyer, Payel Mukherjee).”
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