
LUBU is redefining sports intelligence through AI-powered smart footwear designed for extraordinary athletes. Their innovative smart insoles capture movement data, transforming shoes into a hidden biomechanics lab. By focusing on the essential data from our feet, LUBU enhances athletic performance while safeguarding health. The product is currently invite-only, targeting elite athletes rather than casual gym-goers, positioning itself uniquely in the market for high-performance sports technology.

LUBU is redefining sports intelligence through AI-powered smart footwear designed for extraordinary athletes. Their innovative smart insoles capture movement data, transforming shoes into a hidden biomechanics lab. By focusing on the essential data from our feet, LUBU enhances athletic performance while safeguarding health. The product is currently invite-only, targeting elite athletes rather than casual gym-goers, positioning itself uniquely in the market for high-performance sports technology.
Product: AI-powered smart insoles that capture foot-level IMU and precision pressure data for biomechanics analytics
Headquarters & Founding: Los Angeles, CA; founded Feb 2023
Availability: Invite-only / waitlist early-access model
Investors: Techstars; MLS Innovation Lab
Latest funding event: Non-equity Assistance round (Sep 30, 2024) — lead: MLS Innovation Lab
Validation / activation: Deployed at MLS All-Star Week 2025 and states academic/elite validation partners
Measuring and interpreting foot-level mechanical drivers of performance and injury risk for athletes, coaches, and healthcare professionals.
2023
Wearable technology / Sports performance
Listed on Crunchbase as a Pre-Seed round led by Techstars.
Crunchbase lists this as the most recent round; Crunchbase reports a total of three funding rounds for the company.
“Investors include Techstars and MLS Innovation Lab; MLS Innovation Lab is listed as lead for the most recent Non-equity Assistance round.”