
Loyalift is an AI-driven social media analytics platform founded in 2023 that transforms hidden consumer feedback from social media, streaming, and video platforms into actionable insights for brands. It offers real-time monitoring, analysis, and understanding of live and saved content and user interactions across major platforms like TikTok, Twitch, Instagram, YouTube, Meta, Twitter/X, and Reddit. Loyalift's solutions include brand reputation management with early crisis detection, real-time engagement, influencer partnership optimization, customer insights, and competitive benchmarking. The platform enables brands to refine marketing campaigns, improve engagement, and make data-backed strategic decisions. Supported by Bavarian government and investors, Loyalift targets businesses seeking to enhance brand perception and consumer insights through innovative AI technology.

Loyalift is an AI-driven social media analytics platform founded in 2023 that transforms hidden consumer feedback from social media, streaming, and video platforms into actionable insights for brands. It offers real-time monitoring, analysis, and understanding of live and saved content and user interactions across major platforms like TikTok, Twitch, Instagram, YouTube, Meta, Twitter/X, and Reddit. Loyalift's solutions include brand reputation management with early crisis detection, real-time engagement, influencer partnership optimization, customer insights, and competitive benchmarking. The platform enables brands to refine marketing campaigns, improve engagement, and make data-backed strategic decisions. Supported by Bavarian government and investors, Loyalift targets businesses seeking to enhance brand perception and consumer insights through innovative AI technology.
Founded: July 2023
Headquarters: Munich, Bavaria, Germany
Product: AI-driven social media & video analytics platform for brands
Employees: 5
Recent funding: Dec 2024 round (~€750k / $790k reported)
Social listening, brand reputation management, consumer insights, influencer optimization, competitive benchmarking.
2023
B2B SaaS; social intelligence / analytics
€750,000
Reported investors include Bayern Kapital, Marc Schuler, Scholl Venture Partner and Super Angels; round reported Dec 2024.
“Backed by Bayern Kapital and a mix of private/super angel investors and supported by Bavarian government initiatives.”