
Loots is a platform that connects creators and live streamers with brands for instant brand deals. Creators can easily sell ad slots on their live channels by placing a 'loots' button below their stream. Brands can then click this button, upload their creatives, and make payments, with their branded content appearing on the stream within seconds. The platform handles instant payouts to creators and ensures content safety through a strong brand vetting process, strict content guidelines, and robust AI moderation. Loots aims to help creators monetize their audience by turning their content into a sustainable business, offering a deal calculator to estimate potential earnings.

Loots is a platform that connects creators and live streamers with brands for instant brand deals. Creators can easily sell ad slots on their live channels by placing a 'loots' button below their stream. Brands can then click this button, upload their creatives, and make payments, with their branded content appearing on the stream within seconds. The platform handles instant payouts to creators and ensures content safety through a strong brand vetting process, strict content guidelines, and robust AI moderation. Loots aims to help creators monetize their audience by turning their content into a sustainable business, offering a deal calculator to estimate potential earnings.
What they do: Marketplace that lets brands buy short branded-content slots on live streams via a button on creators' channels
Monetization model: Instant payouts to creators; revenue-share model
Founded: 2016
Headquarters (reported): Berlin, Germany
Creator monetization for live streaming
2016
Creator economy / live-stream advertising
Total Funding: 0.00