
Loop54 has evolved into Infinity, a product discovery and personalization platform by FactFinder. Infinity leverages AI to provide personalized product recommendations and merchandising, aiming to increase sales and customer satisfaction with minimal resource commitment. It caters to companies looking for automated search optimization, allowing teams to focus on other tasks. Key features include Infinity Merchandising for showcasing relevant products with AI automation and manual control, Infinity Navigation for effortless browsing based on shopper intent, and Infinity Recommendations for increasing shopping cart sizes through personalized suggestions.

Loop54 has evolved into Infinity, a product discovery and personalization platform by FactFinder. Infinity leverages AI to provide personalized product recommendations and merchandising, aiming to increase sales and customer satisfaction with minimal resource commitment. It caters to companies looking for automated search optimization, allowing teams to focus on other tasks. Key features include Infinity Merchandising for showcasing relevant products with AI automation and manual control, Infinity Navigation for effortless browsing based on shopper intent, and Infinity Recommendations for increasing shopping cart sizes through personalized suggestions.
Founded: July 2010 (Stockholm, Sweden)
Product: AI-driven e-commerce site search, navigation, and personalization
Acquisition: Acquired by FACT-Finder (FactFinder) in Oct 2021
Funding: Seed round announced Jun 2, 2015
E-commerce product discovery, site search, and personalization
2010
E-commerce software / Search & Personalization
Reported participating investors include Almi Invest, Axel Johnson, RECAPEX and Niklas Eklund
“Almi Invest; Axel Johnson; RECAPEX; Niklas Eklund”