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Loop54 has evolved into Infinity, a product discovery and personalization platform by FactFinder. Infinity leverages AI to provide personalized product recommendations and merchandising, aiming to…

Loop54 has evolved into Infinity, a product discovery and personalization platform by FactFinder. Infinity leverages AI to provide personalized product recommendations and merchandising, aiming to…
Founded: July 2010 (Stockholm, Sweden)
Product: AI-driven e-commerce site search, navigation, and personalization
Acquisition: Acquired by FACT-Finder (FactFinder) in Oct 2021
Funding: Seed round announced Jun 2, 2015
E-commerce product discovery, site search, and personalization
2010
E-commerce software / Search & Personalization
Reported participating investors include Almi Invest, Axel Johnson, RECAPEX and Niklas Eklund
“Almi Invest; Axel Johnson; RECAPEX; Niklas Eklund”
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